Spirit Voyage
How It All Began
In 2000, at the dawn of the new millennium, GuruGanesha Singh, a life-long musician
himself, decided he was ready to take his love of music to a larger venue.&
He felt that the merging of devotion and chanting and music had a much bigger
place in the world than it had been filling and he embarked upon a mission to make
an impact.
While working with Snatam Kaur and Livtar Singh on a Peace Family album, GuruGanesha
realized he wanted to do more than just make that album. He wanted to create
a way for this music to get out to the world on a larger scale. That project
became two albums, Reunion and To Heaven and Beyond, and with them, Spirit Voyage
was born.
GuruGanesha’s garage was the first warehouse for Spirit Voyage. With
the first launch of the Spirit Voyage website, sales began streaming in and the
business soon outgrew his garage. At the same time, Spirit Voyage purchased
the distribution company Cherdi Kala Music, and suddenly Spirit Voyage had a network
of yoga centers around the world buying a much larger volume of products.
In 2003, Karan Khalsa joined Spirit Voyage to focus on growth and expansion, and
over the next two years, the business doubled each year and she bought a majority
stake in the business. In 2005, Hargobind became a partner in the business,
initially coming in to focus on growth and expansion, but ultimately taking on the
reigns of running the entire distribution business.
Today, there is a great team that runs Spirit Voyage, whose divisions consist of
Spirit Voyage Music, the distribution business managed and run by Hargobind Singh,
and Spirit Voyage Records, the record label managed and run by Karan.
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